What type of analysis do marketers use to set measurable and achievable goals?

Data analysis is crucial for marketers when setting measurable and achievable goals because it involves evaluating quantitative information to derive insights and inform decision-making. By analyzing sales data, market trends, customer behavior, and other relevant metrics, marketers can identify patterns, outcomes, and areas for improvement. This analytical approach not only helps in establishing realistic targets based on historical data and market conditions but also ensures that those goals are specific, measurable, attainable, relevant, and time-bound (SMART).

Using data analysis enables marketers to make informed choices that are backed by empirical evidence, thereby increasing the likelihood of achieving their objectives. For example, if data indicates a steady increase in customer acquisition, marketers can confidently set higher goals for the upcoming quarter, knowing they are based on solid trends rather than assumptions.

The other options do not provide the quantitative basis needed for setting measurable goals. Emotional analysis focuses on understanding feelings and attitudes, qualitative research emphasizes subjective insights and experiences, while financial projections relate to estimating future financial performance, which may not directly translate into specific marketing goals. Each of these plays a role in broader marketing strategy but lacks the direct utility of data analysis for quantitatively measuring and defining specific objectives.