What is defined as raw facts and figures without context?

The definition of raw facts and figures without context aligns perfectly with the concept of data. Data is typically characterized as unprocessed numbers, symbols, or text that, on their own, do not convey meaning or provide insights. For example, numerical values such as sales figures or temperatures are considered data until they are analyzed or interpreted in a way that gives them context and relevance.

The distinction is significant because information refers to processed or organized data that has been structured or interpreted to be meaningful. Statistics are a way of summarizing or analyzing data, and insights are the conclusions drawn from analyzing data or information. Therefore, the clarity of data being the raw input serves as the foundation for creating information, statistics, and ultimately insights, making it a crucial element in the field of marketing research and beyond.